As a mobile marketing consultant, I must be mobile! Here is some information on how I stay online whenever and wherever I am as well as on what I do online and what this means for companies that want to market to folk like me.
How To Remain Mobile
In my job as a digital and mobile marketing consultant I travel quite a lot. I always have to be online. I used to carry around a portable computer and a mobile phone. These days I use an iPad and and iPhone. The iPad is a lot lighter than a portable computer and the batteries last far longer so for me it's ideal. Below is a little advice and tricks that have been truly useful to me.
Don't buy a 3G/4G enabled iPad - just get the WiFi version. I've got a separate MiFi modem on a different network to my cell-phone. I acquired an ulocked Huawei E586 which I'm now using on a '3 ' pre-paid sim with 3GB of data usage for 3 months at £11. I may also use my iPhone as a wireless hotspot tethered modem (just be absolutely sure that this is included in your mobile price plan) if I am out of '3 ' coverage. Thus, I have two networks behind me so I almost never get coverage issues. I can also put a foreign pre-paid sim in the modem when I am abroad to avoid preposterous data roaming costs. It is very important to note that, together with putting in the sim card into the modem, you have to set the right profile (APN or Access Point Name) into the modem. This is straightforward to do utilising the modem's control facility and you will find details for most networks by Googling 'APN Settings'.
If you're going to be out for lots of hours take a spare battery of some kind. I have one which can charge up my iPad to about 50% and also has adaptors for charging up my MiFi modem.
If you need a keyboard then there are a variety of combination keyboard covers for iPads. I bought one for £20.
Use Dropbox to synchronise all your files so you've got access from both iPad and iPhone.
How To Market to Mobile People
When I'm looking for something local to me I use Google Places. If you get business from travellers then you need to be listed on Google Places. A mobile website which is easy to view on an iPhone (or similar) without 'pan and zoom' is also a good idea.
How To Remain Mobile
In my job as a digital and mobile marketing consultant I travel quite a lot. I always have to be online. I used to carry around a portable computer and a mobile phone. These days I use an iPad and and iPhone. The iPad is a lot lighter than a portable computer and the batteries last far longer so for me it's ideal. Below is a little advice and tricks that have been truly useful to me.
Don't buy a 3G/4G enabled iPad - just get the WiFi version. I've got a separate MiFi modem on a different network to my cell-phone. I acquired an ulocked Huawei E586 which I'm now using on a '3 ' pre-paid sim with 3GB of data usage for 3 months at £11. I may also use my iPhone as a wireless hotspot tethered modem (just be absolutely sure that this is included in your mobile price plan) if I am out of '3 ' coverage. Thus, I have two networks behind me so I almost never get coverage issues. I can also put a foreign pre-paid sim in the modem when I am abroad to avoid preposterous data roaming costs. It is very important to note that, together with putting in the sim card into the modem, you have to set the right profile (APN or Access Point Name) into the modem. This is straightforward to do utilising the modem's control facility and you will find details for most networks by Googling 'APN Settings'.
If you're going to be out for lots of hours take a spare battery of some kind. I have one which can charge up my iPad to about 50% and also has adaptors for charging up my MiFi modem.
If you need a keyboard then there are a variety of combination keyboard covers for iPads. I bought one for £20.
Use Dropbox to synchronise all your files so you've got access from both iPad and iPhone.
How To Market to Mobile People
When I'm looking for something local to me I use Google Places. If you get business from travellers then you need to be listed on Google Places. A mobile website which is easy to view on an iPhone (or similar) without 'pan and zoom' is also a good idea.
About the Author:
Peter James is an Internet Marketing Consultant with a special experience as a Mobile Marketing Consultant. He has much experience in working on the mobile and Internet technology industries and uses this, along with his marketing abilities, to help firms grow their profits using Internet and Mobile marketing solutions and services. His company is WSI Digital Advantage and there is further advice on mobile marketing here.
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